Your website’s ability to instill confidence in your customers.
If your website was added just because your business is expected to have one, or if it was setup in haste or solely because it was a bargain, what have you gained? It is a wasted effort, a lost customer.
Your website is a marketing tool that tells a story and your customers give you 3 seconds before they believe your story or go to your competition.
And while keeping visitors on your site longer than 3 seconds is a noble goal in itself, you want them to do more than just read a few pages before leaving. The real goal is to turn visitors into customers through a specific and measurable action.