To find out how you can serve your customers better.
To provide customer service.
To meet new people.
To support current customers.
To reach out to new prospects.
Key to Success
ENGAGE your followers no matter what your strategy is.
What to Tweet About
Spam
Self-promotion
Babble
News
Pass along value
Conversational
URl Shortners
URL shorteners allow you to take really long website urls and shorten them so you can share sites on Twitter (without using your 140 characters just for the link).
Examples include:
www.bit.ly – Tracks how many clicks your link received.
www.cli.gs – Tracks how many clicks your link received.
I really don’t remember subscribing to this newsletter below, though I’m not doubting I did. However, I’d like to point out a few items this newsletter did wrong and how easy it is to improve upon it.
First, here is what I saw in my email:
Second, these folks aren’t trying to sell anything so they probably aren’t concerned about open rates as much, but they gave us an example of how not to write an email newsletter.
Below is a table with a complaint, why it’s a complaint, and how many points they lose for their mistake. Shall we get started?
Newsletter Spam Points
Complaint
Explanation
Spam Deduction
“newsletter”
“Newsletter” doesn’t tell me anything. You are better off using a business or person’s name (preferably someone recognizable w/in your company). For example: ” Blog Critic” (which this is from) or “Blog Critic Newsletter” would garner them +3 points.
-3
Lower-case “n”
It’s generic and it should have a capital “N.” It’s also bad grammar and is typical of email spam.
-1
Remove “BC Newsletter #13″
No one cares or remembers a newsletter by “#13.” Use the limited space wisely.
-1
Uses PHP List for email delivery
I consider this a huge no-no. Anyone not using Mail Chimp is hurting themselves and/or their business. Folks, use Mail Chimp for your email newsletters. I realize it costs a few pennies, but it’s easy and fun to use. Plus it reminds the recipient when they subscribed to a newsletter and where, just in case they forgot (like I did).
-3
Comic-Con Reference
Because I didn’t know who it was from AND also saw Comic-Con, I perceived it was spam. Why Comic-Con you ask? Because I think comics are nerdy (sorry) and wouldn’t subscribe to anything comic-like.
-2
These guys lost 10 points. Ouch! If you follow these simple considerations, you’ll be good to go.
I recently signed up for Batchbook. It’s is an amazing service and I’ve only scratched the surface (ok, to be honest, I’ve hardly used it the way I could. In time I will though.). There are seven reasons I Batchbook, the product and the company rocks (these are ordered from nice to have to awesome):
It goes with me where ever I am, regardless of what computer I’m on.
Pamela O’Hara, owner of BatchBlue Software here. You recently signed up for a BatchBook contact management system account.
Just checking in to see if you have had a chance to try it out and how things are going.
A reminder on your account info:
Your account: http://…
Username: bob…
(if you have forgotten your password, use the “Forgot your password?” link at the bottom of the page)
We’ve just posted some great info in the Customer On-Boarding Guide on our site in case you missed anything when setting up the account.
Also, for the latest and greatest on BatchBook features as they roll out,
check in on the Product Updates section of our blog at http://blog.batchblue.com/?cat=40
Please let me know if you have any questions, feedback or interesting BatchBook stories. We especially like the stories!
Ok, so those are 7 great features, but here is why Batchbook gets it:
They made it dead simple to do the most important task of any business/business owner – KEEP IN TOUCH WITH MY CONTACTS!
But they took it a step further and made it dead simple to utilize other awesome applications I use everyday/week/month.
They do not leave me in the dark. Too often I sign up for a service and I just don’t “get it” or have the time to dig in like I want to. MAKE IT EASY FOR US!
Pamela followed up with me. I know it is most likely an auto responder, but it is from her personal business email account. She made herself accessible.
Bonus: They’re everywhere – blog, twitter, web videos, etc. Again, they are accessible.
To companies offering a service or product, here is my advice. Do these five steps and you’ll be my hero.
