Perusing through Tim Ferriss’s blog the other day I came across some refreshingly simple marketing advice.
If you know how to 1) craft a clear and short benefit message to your ideal 1000 customers (read Kevin Kelly’s 1,000 True Fans, the only marketing article you’ll ever need to read), 2) secure and highlight testimonials and case studies, 3) offer a simple trial option to big enterprises (but charge them – no free rides or they won’t value it), and 4) offer awesome customer service to the customers who matter (not becoming consumed by squeaky wheels with more free time than budget) just use the skills you have and view social media, primarily Twitter and Facebook, as communication channels.