Twitter Dominating Google Results (Yes, even above your website)

In October (2009), Google said they were going to start indexing Twitter. This is the first time I’ve seen it take effect.

real-time-twitter-results

Regardless of whether or not you use Twitter, there are two important points to take away from this – especially if others are talking about your product or service on Twitter:

  1. Twitter results display above your website (aka. #1 position).
  2. The only control you have over what is being said is to make sure you put your customers first.

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Twitter Presentation

Hi gang,

I posted the slideshow below, along with bullet points for easy reference. Feel free to leave a comment at the bottom.

Thanks!
Bob

Hillsboro Chamber Twitter Presentation

View more presentations from Bob Potter.

Strategy

  • To listen to what people are saying about…
  • To do market research.
  • To keep others updated in your industry (news).
  • To find out how you can serve your customers better.
  • To provide customer service.
  • To meet new people.
  • To support current customers.
  • To reach out to new prospects.

Key to Success
ENGAGE your followers no matter what your strategy is.

What to Tweet About

  • Spam
  • Self-promotion
  • Babble
  • News
  • Pass along value
  • Conversational

URl Shortners

URL shorteners allow you to take really long website urls and shorten them so you can share sites on Twitter (without using your 140 characters just for the link).

Examples include:

Start by Listening

  • search.twitter.com
  • search.twitter.com/advanced
  • backtweets.com
  • collecta.com
  • twitterfall.com
  • tweetmeme.com
  • tweetvolume.com

What should you search for?

  • Your name
  • Business name
  • Product
  • Service
  • Competition
  • Interests

Ways to Make Listening Easy

Choose a Name

  • Use your real name/business name.
  • Case doesn’t matter.
  • Short is good.
  • Avoid numbers and underscores.

Finding People to Follow

  • twellow.com/twellowhood
  • exectweets.com
  • mrtweet.com
  • twestival.com
  • search.twitter.com

How to determine whether you should follow someone back

  1. View their profile.
  2. View their tweets.
  3. Followers vs. Following ratio.
  4. What industry are they in?

Tips on Starting Out

  • Look for meaningful people to connect to & follow them.
  • Don’t follow too many people at one time.
  • When someone follows you back, thank them.
  • Look for ways to connect (that’s what networking is about).

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