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	<title>Threadless Media &#187; Twitter</title>
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	<link>http://threadlessmedia.com</link>
	<description>Rock the Web!</description>
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		<title>Twitter Dominating Google Results (Yes, even above your website)</title>
		<link>http://threadlessmedia.com/google-twitter-result</link>
		<comments>http://threadlessmedia.com/google-twitter-result#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:30:22 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://threadlessmedia.com/?p=277</guid>
		<description><![CDATA[In October (2009), Google said they were going to start indexing Twitter. This is the first time I&#8217;ve seen it take effect.

Regardless of whether or not you use Twitter, there are two important points to take away from this &#8211; especially if others are talking about your product or service on Twitter:

Twitter results display above [...]]]></description>
			<content:encoded><![CDATA[<p>In October (2009), Google said they were going to <a title="Google Indexes Twitter tweets" href="http://www.readwriteweb.com/archives/google_indexes_twitter.php">start indexing Twitter</a>. This is the first time I&#8217;ve seen it take effect.</p>
<p style="text-align: left;"><a href="http://threadlessmedia.com/wp-content/uploads/2009/12/real-time-twitter-results.jpg"><img class="aligncenter size-full wp-image-278" title="real-time-twitter-results" src="http://threadlessmedia.com/wp-content/uploads/2009/12/real-time-twitter-results.jpg" alt="real-time-twitter-results" width="543" height="428" /></a></p>
<p>Regardless of whether or not you use Twitter, there are two important points to take away from this &#8211; especially if others are talking about your product or service on Twitter:</p>
<ol>
<li>Twitter results display <strong>above</strong> your website (aka. #1 position).</li>
<li>The only control you have over what is being said is to make sure you put your customers first.</li>
</ol>
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		<title>Twitter Presentation</title>
		<link>http://threadlessmedia.com/twitter</link>
		<comments>http://threadlessmedia.com/twitter#comments</comments>
		<pubDate>Wed, 19 Aug 2009 18:06:40 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://threadlessmedia.com/?p=187</guid>
		<description><![CDATA[Hi gang,
I posted the slideshow below, along with bullet points for easy reference. Feel free to leave a comment at the bottom.
Thanks!
Bob
Hillsboro Chamber Twitter Presentation
View more presentations from Bob Potter.

Strategy

To listen to what people are saying about…
To do market research.
To keep others updated in your industry (news).
To find out how you can serve your customers [...]]]></description>
			<content:encoded><![CDATA[<p>Hi gang,</p>
<p>I posted the slideshow below, along with bullet points for easy reference. Feel free to leave a comment at the bottom.</p>
<p>Thanks!<br />
Bob</p>
<div id="__ss_1881650" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Chamber Twitter Presentation" href="http://www.slideshare.net/bobpotter/chamber-twitter-presentation">Hillsboro Chamber Twitter Presentation</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=chamber-twitter-presentation-1-090819120307-phpapp01&amp;stripped_title=chamber-twitter-presentation" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=chamber-twitter-presentation-1-090819120307-phpapp01&amp;stripped_title=chamber-twitter-presentation" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bobpotter">Bob Potter</a>.</div>
</div>
<p><strong>Strategy</strong></p>
<ul>
<li>To listen to what people are saying about…</li>
<li>To do market research.</li>
<li>To keep others updated in your industry (news).</li>
<li>To find out how you can serve your customers better.</li>
<li>To provide customer service.</li>
<li>To meet new people.</li>
<li>To support current customers.</li>
<li>To reach out to new prospects.</li>
</ul>
<p><strong>Key to Success</strong><br />
ENGAGE your followers no matter what your strategy is.</p>
<p><strong>What to Tweet About</strong></p>
<ul>
<li><span style="text-decoration: line-through;">Spam</span></li>
<li><span style="text-decoration: line-through;">Self</span>-<span style="text-decoration: line-through;">promotion</span></li>
<li><span style="text-decoration: line-through;">Babble</span></li>
<li>News</li>
<li>Pass along value</li>
<li>Conversational</li>
</ul>
<p><strong>URl Shortners</strong></p>
<p>URL shorteners allow you to take really long website urls and shorten them so you can share sites on Twitter (without using your 140 characters just for the link).</p>
<p>Examples include:</p>
<ul>
<li><a href="http://www.bit.ly">www.bit.ly</a> &#8211; Tracks how many clicks your link received.</li>
<li><a href="http://www.cli.gs">www.cli.gs</a> &#8211; Tracks how many clicks your link received.</li>
<li><a href="http://www.tinyurl.com">www.tinyurl.com</a></li>
</ul>
<p><strong>Start by Listening</strong></p>
<ul>
<li> search.twitter.com</li>
<li>search.twitter.com/advanced</li>
<li>backtweets.com</li>
<li>collecta.com</li>
<li>twitterfall.com</li>
<li>tweetmeme.com</li>
<li>tweetvolume.com</li>
</ul>
<p><strong>What should you search for?</strong></p>
<ul>
<li>Your name</li>
<li>Business name</li>
<li>Product</li>
<li>Service</li>
<li>Competition</li>
<li>Interests</li>
</ul>
<p><strong>Ways to Make Listening Easy</strong></p>
<ul>
<li><a href="http://www.tweetbeep.com">www.tweetbeep.com</a></li>
<li>iGoogle</li>
<li>My Yahoo!</li>
</ul>
<p><strong>Choose a Name</strong></p>
<ul>
<li>Use your real name/business name.</li>
<li>Case doesn’t matter.</li>
<li>Short is good.</li>
<li>Avoid numbers and underscores.</li>
</ul>
<p><strong>Finding People to Follow</strong></p>
<ul>
<li>twellow.com/twellowhood</li>
<li>exectweets.com</li>
<li>mrtweet.com</li>
<li>twestival.com</li>
<li>search.twitter.com</li>
</ul>
<p><strong>How to determine whether you should follow someone back</strong></p>
<ol>
<li>View their profile.</li>
<li>View their tweets.</li>
<li>Followers vs. Following ratio.</li>
<li>What industry are they in?</li>
</ol>
<p><strong>Tips on Starting Out</strong></p>
<ul>
<li>Look for meaningful people to connect to &amp; follow them.</li>
<li>Don’t follow too many people at one time.</li>
<li>When someone follows you back, thank them.</li>
<li>Look for ways to connect (that’s what networking is about).</li>
</ul>
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