Hi gang,
I posted the slideshow below, along with bullet points for easy reference. Feel free to leave a comment at the bottom.
Thanks!
Bob
Hillsboro Chamber Twitter Presentation
View more presentations from Bob Potter.
Strategy
- To listen to what people are saying about…
- To do market research.
- To keep others updated in your industry (news).
- To find out how you can serve your customers better.
- To provide customer service.
- To meet new people.
- To support current customers.
- To reach out to new prospects.
Key to Success
ENGAGE your followers no matter what your strategy is.
What to Tweet About
- Spam
- Self-promotion
- Babble
- News
- Pass along value
- Conversational
URl Shortners
URL shorteners allow you to take really long website urls and shorten them so you can share sites on Twitter (without using your 140 characters just for the link).
Examples include:
- www.bit.ly – Tracks how many clicks your link received.
- www.cli.gs – Tracks how many clicks your link received.
- www.tinyurl.com
Start by Listening
- search.twitter.com
- search.twitter.com/advanced
- backtweets.com
- collecta.com
- twitterfall.com
- tweetmeme.com
- tweetvolume.com
What should you search for?
- Your name
- Business name
- Product
- Service
- Competition
- Interests
Ways to Make Listening Easy
- www.tweetbeep.com
- iGoogle
- My Yahoo!
Choose a Name
- Use your real name/business name.
- Case doesn’t matter.
- Short is good.
- Avoid numbers and underscores.
Finding People to Follow
- twellow.com/twellowhood
- exectweets.com
- mrtweet.com
- twestival.com
- search.twitter.com
How to determine whether you should follow someone back
- View their profile.
- View their tweets.
- Followers vs. Following ratio.
- What industry are they in?
Tips on Starting Out
- Look for meaningful people to connect to & follow them.
- Don’t follow too many people at one time.
- When someone follows you back, thank them.
- Look for ways to connect (that’s what networking is about).